Head of Global Category & Trade Marketing (m/f/d)

Drink More Water, together we grow.

All the great people here at waterdrop (https://www.waterdrop.com) have been shaking up the market with our innovative microdrinks, microteas and microenergys that make drinking more water fun, convenient and more sustainable. We're proud ... 1 Head of Global Category & Trade Marketing (m/f/d) As Head of Global Category & Trade Marketing (m/f/d) you will:

* Shape and own the global category vision, identifying growth opportunities, shopper insights, market trends, and strategic direction across all retail and digital channels.

* Lead global trade marketing excellence, defining POS activation strategies, merchandising principles, and scalable in-store communication standards.

* Develop global tools, playbooks, and activation frameworks to ensure consistent, premium brand execution in every market.

* Create compelling global customer and distributor sell-in materials, including category narratives, launch stories, and retailer pitch decks.

* Orchestrate cross-functional alignment, acting as the central connector between Global Marketing, Innovation, Portfolio, Sales, Operations, and local markets to ensure launch readiness and coherent global prioritization

* Drive global reporting and insights, including shopper trends, category performance, competitive updates, and best-practice sharing across regions.

* Lead and facilitate global sell-in events, including launch briefings, distributor conferences, customer presentations, and capability-building sessions.

* Build and develop a high-performing Global Category & Trade Marketing team, elevating trade marketing capabilities worldwide through training and coaching.



What makes you a great fit:

You...

* Have 8+ years of experience in Category Management, Trade Marketing, Shopper Marketing, or Commercial Strategy - ideally in FMCG, beverages, or consumer goods.

* Bring a proven track record of building category visions and working with major international retailers, distributors, or partners.

* Possess a deep understanding of shopper behavior, POS activation, retail environments, and global markets.

* Are skilled at scaling global toolkits, GTM frameworks, and trade marketing processes across diverse regions.

* Are an exceptional communicator and storyteller, able to translate insights into compelling narratives.

* Communicate fluently in English (written & verbal); German skills are nice-to-have, but not required.

* Excel in cross-functional leadership within matrix environments and enjoy driving alignment.

* Have strong analytical thinking paired with commercial acumen and a hands-on, results-driven mindset.

* Are proactive, entrepreneurial, and thrive in fast-paced global settings.



Why you will love working with us:

* A high-achieving, international community of waterdrop colleagues, located in a brand-new HQ in Vienna, Austria.

* Development opportunities in one of the fastest-growing e-commerce companies in Europe.

* MyClubs sports vouchers, to have a sporty balance.

* In-house fitness centre.

* In-house company doctor.

* In-house restaurant with subsidized healthy meals, for a break with your colleagues.

* Discount on your waterdrop purchases.

* Legendary summer and Christmas parties!



The annual gross salary for this position ranges from EUR 80.000 to EUR 100.000 on a full-time basis (All-in). The final salary will depend on your qualifications and professional experience. Depending on your qualifications, there is the willingness for overpayment.

Please send your *CURRENT* application documents in German or English (cover letter, curriculum vitae, training and service certificates), quoting the job number 17323309URJ in the subject line, by e-mail to: * [email protected] ** Attn:Ms.LANG Das Mindestentgelt für die Stelle als Head of Global Category & Trade Marketing (m/f/d) beträgt 80.000,00 EUR brutto pro Jahr auf Basis Vollzeitbeschäftigung. Bereitschaft zur Überzahlung.